Behind the Brand

Status Quan was founded by former fashion and beauty editor Susan Schwartz, who left the magazine and newspaper world to study fashion.

The brand is a fusion of East meets West – a reflection of Susan’s Eurasian roots. She developed an appreciation of the handcrafted during a childhood spent in Papua New Guinea. “The traditional crafts of indigenous cultures have long held a fascination and source of inspiration for me,” she says.

Susan went on to forge her international media career in Australia, London and Hong Kong, where she directed fashion shoots and interviewed some of the greats in design such as Stella McCartney and former Yves Saint Laurent creative director Stefano Pilati.

Quan is Susan’s maternal family name and evokes a sense of exotic tradition - a connection to an ancient world of secrets and mystery.

Status Quan is where we find our impossibly chic selves.

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